Pavot Design Inc. · Brand showcase

Practical AI,
by design.

An identity for useful work.
Warm paper. Clear words.
One unmistakable bloom.

See the brand in use
Pavot proposal folder and business cards on warm paper, with a red bloom and editorial wordmark
Stationery

A considered first impression.

Paper, ink, and one red bloom. A quiet identity for the proposal that starts a working relationship.

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A Pavot poster on a warm studio wall, with a red bloom and the message Start with one useful task
Editorial poster

One task. A clear invitation.

A simple message at a larger scale. The bloom gives the brand a recognisable shape without competing with the words.

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A Pavot notebook, pencil, and printed enquiry-to-draft-to-human-review workflow in a naturally lit still life
Working materials

Rooted in everyday work.

A notebook, a pencil, and a workflow that ends with human review. Practical tools for a practical conversation.

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AI-generated brand application concepts. Use the original SVG files below for production artwork.

The identity,
at a glance.

The same bloom, colour, and typography carry across every application. The full guidelines cover construction, clear space, contrast, and voice.

Paper#F5F0E6
Ink#171512
Pavot#D63D22
Stem#2F4A36
All colours and approved pairings
Display

Instrument Serif

Headlines, pull quotes, the wordmark. Sizes of 32 px and above only.
Text

Geist

Body copy, navigation, buttons, forms, and every interface label.
Data

Geist Mono

Eyebrows, tokens, figures, code, and technical captions.

Make it feel like Pavot.

Original marks and practical rules for the next piece of work.

Read the brand guidelines Download the bloom Download colour tokens