Instrument Serif
Headlines, pull quotes, the wordmark. Sizes of 32 px and above only.Pavot Design Inc. · Brand showcase
Practical AI,
by design.
An identity for useful work.
Warm paper. Clear words.
One unmistakable bloom.

A considered first impression.
Paper, ink, and one red bloom. A quiet identity for the proposal that starts a working relationship.

One task. A clear invitation.
A simple message at a larger scale. The bloom gives the brand a recognisable shape without competing with the words.

Rooted in everyday work.
A notebook, a pencil, and a workflow that ends with human review. Practical tools for a practical conversation.
AI-generated brand application concepts. Use the original SVG files below for production artwork.
The identity,
at a glance.
The same bloom, colour, and typography carry across every application. The full guidelines cover construction, clear space, contrast, and voice.
Geist
Body copy, navigation, buttons, forms, and every interface label.Geist Mono
Eyebrows, tokens, figures, code, and technical captions.Make it feel like Pavot.
Original marks and practical rules for the next piece of work.